Creative PR Copywriting

A highly intensive one-day workshop that will show you how to dramatically improve your PR writing skills. Subjects covered include how to write press material quickly, how to overcome ‘mental block, and how to write creatively – even when you don’t feel creative.

Dates:	22 April 2010 or 22 September 2010
Venue:	The Grange Holborn Hotel, London
Price:	£595.50 plus VAT for one place. Two people save £100. Cost for two places is £1091.00 plus VAT

Have you ever been stuck for a creative idea for a press release? Or suffered from mental block? Or had to write a release against an impossibly tight deadline? Then Creative PR Copywriting is for you.

Have you ever had to make a boring subject appear interesting to the press? Or distil a mountain of complex detail into an interesting release or article? And do you sometimes sit down in front of your computer and think ‘where on earth do I start’? Creative PR Copywriting will provide the solutions.

Creative PR Copywriting is an intensive one-day workshop designed to help PR professionals dramatically improve their writing skills. Through the use of lectures, suggestions and exercises you will find out how to write copy like a top PR professional. All the key topics are covered:

• How to write professional quality press material. How do you write really imaginative press releases, articles, PR reports and proposals? How do the top PR professionals do it?
• How to bring dull or boring subject matter to life in a press release How can you make run-of-the-mill announcements appear interesting to the press. How do you inject life into old, dull or boring products and services?
• How to create ‘good news’ stories How can you create positive, newsworthy stories about your organisation and get them printed in the press? What are the ‘tricks of the trade’?
• How to ‘speed write’ PR material How to the world’s top PR professionals write fantastic copy against the clock? How can you distil a mountain of complex data into a punchy, easy to read press release?

Creative PR Copywriting will show you.

Creative PR Copywriting will show you how to ‘speed write’ press releases, articles, PR reports and proposals. In addition, you will see how to generate genuinely original PR ideas and you will discover how to employ the powers of creative thinking to generate a stream of good news stories about your organisation.

You will find out how to make a run-of-the mill announcement appear interesting to the media; how to draft intelligent and witty quotes for a senior executive; and how write press releases in a stylish, elegant & dynamic way.

Finally, you will discover the ‘tricks-of-the-trade': the techniques that the top PR professionals use to help them write quickly when management want things ‘done yesterday’

If you ever have to write PR copy then you must attend this course. But act now. Places are strictly limited and allocated on a first come first served basis.

Seminar Leader
Nicholas van Zanten BA(Hons), FInstD, MCIPR
A member of MENSA, and one of Europe's leading PR trainers. Formerly a journalist for Which? Magazine he has been involved in PR training for more than 25 years. He speaks to more than 1000 people a year on press and public relations worldwide.

Venue
The Grange Holborn Hotel, 50-60 Southampton Row, London WC1B 4AR
www.grangehotels.com/grange_holborn_hotel/index.htm

Hotels
The course fee does not include hotel accommodation. If you would like to stay in a hotel we recommend you contact Booking Services International www.bsi.co.uk Telephone 0870 830 4200. They will book any hotel of your choice at a preferential rate.

Cancellations & Substitutions
Meet the Press has a unique cancellations policy. You can cancel a course booking at any time – right up to the day before the course starts – and receive a full refund with no questions asked. You can substitute a delegate at any time.

How to Book
You can book on-line. See Registration. Once you have booked, you will receive an official email confirming that you are registered to attend the course, plus an invoice for the cost of the course. The invoice must be paid within 30 days to secure your booking.

Organiser’s Details
Meet The Press is Europe’s biggest PR training company.
Meet The Press, 52 Alleyn Road, London SE21 8AL, England.
Tel: 0870 4203051. Fax: 020 8355 9342
Email: info@meetthepress.com

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