Creative PR Copywriting

Timetable

09.15	Delegate Registration
09.30	How to Write Professional PR Copy During this session, the secrets of the UK's top PR copywriters are revealed. How do they actually sit down and write PR material? What techniques do they employ? This session shows you: The 'rules' of creative PR writing - and how to put them into practice. How to originate genuinely creative and imaginative PR ideas. How to come up with great PR ideas - even if your knowledge of a subject is very limited. How to be creative - even if you think you are not.
11.15	Refreshments
11.30	How to Write a Genuinely Creative Press Release How can you inject life into a dull or boring subject in a press release? How can you present bad news in the best possible way? And what is the best way to put your creative ideas down on paper? This session shows you how the top PR professionals do it: How to use creative writing techniques to generate good news stories about your organisation. How to make dull, uninteresting or run-of-the-mill products and services appear interesting to the media. How to use creative PR techniques to present bad news in the best possible light in a press release.
12.45	Lunch
14.00	How to 'Speed Write' PR Material Writing a complex press release can take days. The trouble is that PR professionals don't have days - they are lucky to have hours! What is the best way to reduce a mass of complex information into a press release - especially against the clock? This session shows you: How to 'speed write' a press release - and keep focused under the pressure of a seemingly impossible deadline. How to write a release on a highly technical or complex subject - fast. How to distil a mountain of complex information into a punchy piece of copy - even if you are not totally conversant with the subject matter.
15.15	Refreshments
15.20	Advanced Creative PR Writing This session looks at the way creative copywriting techniques can be used to generate a constant stream of positive press coverage for your organisation. How to create newsworthy stories and present them to the press - even when you have nothing new or interesting to say. How to think up new angles for something that is exactly the same as everything else on the market. How to use creative writing techniques to generate good news stories about your organisation. How the top PR professionals create interesting PR stories out of 'thin air'.
16.30	Close

More than 3,000 PR professionals have already attended our Creative PR Copywriting over the last 20 years. Here is what some of them had to say:

“This is a stunning course. It is packed full of brilliant nuggets of writing information”.
GF, Greater London Authority

“This is a really good and highly practical course. I will be recommending it to my colleagues”.
RBS, Virgin

“I really enjoyed this course. The writing structure sections were brilliant - they will change the way I write PR material for ever”.
LMG, Lloyd's of London

“Excellent. I really did learn how to be creative in my PR work”.
AM, Esure

“A very good course. The way the course is delivered really does build the confidence required to write PR copy creatively”.
JH, Met Office

“A really enjoyable course. It was amazing to see how a boring press release could be transformed into an exciting story”.
MG, Highlands & Islands Enterprise

“Excellent. This course has taught me how to write like a PR professional”.
BF, Metropolitan Police

“This is a very good course. I will be recommending it to all my colleagues”.
ME, BAE Systems

“I really enjoyed this course. I learnt an awful lot”.
MB, GlaxoSmithKline

“An excellent course with some terrific tips that I will take back to work”.
FN, Standard Life

“I really enjoyed this course. It was totally jargon free and I learnt so much”.
HF, DSTL

“A really informative and well designed course”.
CH, Scottish Water

“A fantastic course in creative writing. It really helped me to think outside the box”.
BH, Stratford-on-Avon District Council

“A truly impressive amount packed into one-day. Fantastic practical exercises will really help me to write more creatively”.
GJ, BBC

“A really stimulating course. Thank you”
RM, Cleveland Fire Brigade

“A fantastic course. It was well delivered, and a real confidence booster”
KH, Kingsway Partnership

“Excellent. The exercises used to create new ideas were outstanding”
HE, HM Land Registry

“This course is really motivating. I can’t wait to go back to the office to try the new techniques I learnt!”
CR, University of Liverpool