How to Plan a PR Campaign

A one-day course on how to plan, implement and evaluate a PR campaign. Subjects covered include how to write a PR plan on your computer, how to generate original creative PR ideas, and how to produce a professional quality PR evaluation report for the boardroom.

Dates:	24 September 2010
Venue:	The Grange Holborn Hotel, London
Price:	£595.50 plus VAT for one place. Two people save £100. Cost for two places is £1091.00 plus VAT

Why is it that some PR campaigns succeed brilliantly, yet others fail? What should a PR plan actually look like? And what is the best way to evaluate the effectiveness of a PR campaign? Find out at How to Plan a PR Campaign.

How do you actually sit down in front of a blank computer screen and write a full-blown PR plan from scratch? What are the key steps? What should a PR plan actually look like on paper (real life examples and templates are provided)? How to Plan a PR Campaign will show you.

How to Plan a PR Campaign is an intensive one-day training course designed to show you how to plan, implement and evaluate a profession quality PR campaign.

All the essential topics are covered:

• How to write a professionals quality PR Plan. How do you actually sit down and write a PR plan on a computer? What subject matter should a top notch PR plan contain?
• How to pack your PR plan with genuinely original and creative ideas . How do you create a really exciting PR campaign – one that is packed with brilliant ideas? How do the top PR professionals do it?
• How to implement a PR plan . How do you create a PR plan specifically designed to raise the profile of your organisation? What are the key steps?
• How to produce professional PR evaluation reports . How can you evaluate the success of a PR campaign? What are the options? How can you develop a low-cost evaluation system?

How to Plan a PR Campaign will show you.

How to Plan a PR Campaign starts with the first principles of PR planning. It then reveals to you the tiny touches and details that frequently make the difference between success and failure (you will see, for instance, how certain PR tactics always seem to produce great results – whilst others don’t).

You will see why so many conventional PR plans fail; and why most people get the creative side of PR planning wrong. You will find out exactly what a top notch, creative PR plan should look like; with important hints, like how to prepare regular professional PR evaluation reports for the boardroom.

Finally, you will discover exactly how your PR strategy should be organised; what you need to do to execute it successfully; and how to evaluate the results point by point – with a parade of intriguing, relevant (and often surprising) case histories.

Book now. But hurry. Places are strictly limited
and allocated on a first come, first served basis.

Seminar Leader
Nicholas van Zanten BA(Hons), FInstD, MCIPR
A member of MENSA, and one of Europe's leading PR trainers. Formerly a journalist for Which? Magazine he has been involved in PR training for more than 25 years. He speaks to more than 1000 people a year on press and public relations worldwide.

Venue
The Grange Holborn Hotel, 50-60 Southampton Row, London WC1B 4AR
www.grangehotels.com/grange_holborn_hotel/index.htm

Hotels
The course fee does not include hotel accommodation. If you would like to stay in a hotel we recommend you contact Booking Services International www.bsi.co.uk Telephone 0870 830 4200. They will book any hotel of your choice at a preferential rate.

Cancellations & Substitutions
Meet the Press has a unique cancellations policy. You can cancel a course booking at any time – right up to the day before the course starts – and receive a full refund with no questions asked. You can substitute a delegate at any time.

How to Book
You can book on-line. See Registration.

Organiser’s Details
Meet The Press is Europe’s biggest PR training company.
Meet The Press, 52 Alleyn Road, London SE21 8AL, England.
Tel: 0870 4203051. Fax: 020 8355 9342
Email: info@meetthepress.com

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