How to Plan a PR Campaign

Timetable

09.15	Delegate’s registration
09.30	An Introduction to PR Planning During this session, the fundamentals of PR planning - and what a well planned PR campaign should look like - are analysed: How do you actually write a PR plan? What are the key steps? What are the essential stages of planning a PR campaign - and what should you do at each stage? How can you create a really exciting PR campaign - one that will generate maximum positive editorial coverage in the press? The three key creative strategies that should always be included in any PR campaign.
11.15	Refreshments
11.30	How to Write a Professional Quality PR Plan What should a PR plan look like? What should it contain? What do the professionals include? This session explains the practicalities of sitting down and writing a full-blown PR campaign: How to write a PR plan - a step-by-step guide. What a PR plan should actually look like on paper (real life layouts are shown). How to sit down and write a PR plan from scratch on your computer from a blank screen. The common pitfalls of PR planning - and how to avoid them.
12.45	Lunch
14.00	How to Create an Original and Exciting PR Campaign The creative content of a PR campaign can make or break its success. This session shows you how the UK's top PR professionals work-up genuinely original and creative PR ideas from scratch: How to create genuinely original PR ideas. The sorts of ideas that work in practice - and the sorts that don't. How to use 'brainstorming' techniques to help you when you are stuck for new ideas.
15.15	Refreshments
15.20	How to Evaluate the Success of a PR Campaign What is the best way to evaluate the results of a PR campaign? How do others do it? During this session all the options are analysed: What PR evaluation systems are available? What are their respective advantages? What are the costs? What are the PR evaluation techniques that are the most popular with Europe's top companies and organisations? How to demonstrate the success and achievements of a PR campaign to sceptical management. How to develop a low cost PR evaluation system if the budget is tight.
16.30	Close

More than 5000 PR professionals have already attended How to Plan a PR Campaign. Here is what some of them had to say:

“Clear, concise and, importantly, relevant throughout. I will certainly recommend this course to my colleagues”.
JF, Ministry of Defence

“This is a very good course. The quality of the teaching is exceptional”.
JA, National Savings & Investments

“This course is excellent: it is thorough; highly intensive and extremely useful”.
AH, Arts Council

“An excellent course that is well structured, well run and highly informative”.
LT, Wales Tourist Board

“This course was a tremendous help to me. I now feel I can go back to work and begin my PR campaign with all the right guidelines in place. Many thanks”.
AM, University of Buckinghamshire

“This is an excellent course. It is well structured, highly informative and has great speakers”.
AK, English Partnerships.

“A comprehensive PR planning course with very good case studies. The evaluation session is particularly useful”.
KN, Mars Confectionery

“A very good course with excellent speakers. I highly recommend it”.
ZL, Bank of Scotland

“An excellent course. I have been on many PR courses run by other companies - but this is one I recommend”.
JB, E.ON UK

“This is a great course. The delivery is absolutely brilliant”.
BW, Law Society

“An excellent course. Interactive and involving – with some great practical examples of creative PR strategies”.
AP, CBI

“A fantastic course. Totally inspiring”.
LD, Standard Life

“A really useful course with great templates to take away and put in practice – thank you”.
BW, Network Rail

“A great practical course that is really well presented”.
HB, Thames Water

“Excellent. Superb practical blueprints on how to develop PR campaigns”.
KF, Met Office

“I really enjoyed this course. Great documentation”.
MC British Airways

“A very well presented course, with great practical examples. The evaluation part was particularly useful”.
EB, Nissan

“Concise, easy to understand, and a great training manual to take away”.
MW, Hilton Hotels