Public Relations Finishing School

A one-day career development seminar for the experienced PR professional. Subjects covered include how to write a professional corporate PR strategy, how to prepare a crisis manual, and how to defend your organisation against potentially damaging on-line accusations, criticism and rumours.

Dates:	29 September 2010
Venue:	The Grange Holborn Hotel, London
Price:	£695.50 plus VAT for one place. Two people save £100. Cost for two places is £1291.00 plus VAT

The telephone rings. It’s a journalist. He has heard something damaging about your organisation. And he is about to reveal all in an on-line article – in the next five minutes. What should you do? Find out the answers at the Public Relations Finishing School.

The Public Relations Finishing School is an intensive one-day seminar specifically designed for the experienced PR professional. The seminar will show you how to defend your organisation should it come under attack by the media, or be the subject of damaging on-line accusations, speculation and rumour.

In addition, there is a special section that will show you how to write a professional quality corporate PR strategy document – and present the results of your efforts in a truly impressive way to the boardroom.

At The Public Relations Finishing School you will find out:

• How to Write a Corporate PR Strategy. How do you actually sit down in front of your computer and write a corporate PR strategy? What should the document look like? What are the key steps?
• How to Write a Crisis PR Plan. How do you write a professional quality crisis PR plan? What is the best way to implement the plan in the heat-of-the-moment should disaster strike?
• How to Handle a Media Crisis. How do you cope with the surge of media interest that always accompanies bad news? What should you say to the press when things go wrong? What should you not say?
• How to Handle a Digital Crisis. How should you react to critical on-line accusations, speculation and rumour? How can you keep damaging digital coverage to a minimum?

The Public Relations Finishing School explains

What is the Public Relations Finishing School actually like? The syllabus starts by walking you through the fundamental principles of how to write a corporate PR strategy - how to prepare a truly professional document that can be presented with confidence at boardroom level.

The course then looks at how to defend the reputation of your organisation should it come under attack from the media. What is the best way to prepare for a media attack on your organisation? What type of plan do you need? How do you write the appropriate Crisis Manual?

The final session examines in detail the special techniques required to deal with potentially damaging on-line accusations, speculation or rumour. How should you react? How can you make sure that you get your message across?

BOOK NOW. Don’t miss this opportunity to attend the UK’s most popular advanced level PR seminar. But act quickly. Places are limited and allocated on a strictly first come, first served basis.

Seminar Leader
Trevor Morris, BA (Hons), FRSA
Trevor Morris is a visiting professor of PR at Westminster University.  He lectures worldwide on public relations, and was recently voted one of the top 50 most influential PR professionals in the UK by PR Week.

Venue
The Grange Holborn Hotel, 50-60 Southampton Row, London WC1B 4AR
www.grangehotels.com/grange_holborn_hotel/index.htm

Hotels
The course fee does not include hotel accommodation. If you would like to stay in a hotel we recommend you contact Booking Services International www.bsi.co.uk Telephone 0870 830 4200. They will book any hotel of your choice at a preferential rate.

Cancellations & Substitutions
Meet the Press has a unique cancellations policy. You can cancel a course booking at any time – right up to the day before the course starts – and receive a full refund with no questions asked. You can substitute a delegate at any time.

How to Book
You can book on-line. See Registration.

Organiser’s Details
Meet The Press is Europe’s biggest PR training company.
Meet The Press, 52 Alleyn Road, London SE21 8AL, England.
Tel: 0870 4203051. Fax: 020 8355 9342
Email: info@meetthepress.com

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